Photo of John Phillips on the banks of the Seine river in Paris

Hello. I’m John Phillips, a UX designer and writer. I have been designing products for more than fifteen years.

Much of my work has been in local search. I have designed store and ATM locators. I lead the design of an Agent Locator for Nationwide Insurance. Before that, at Local Matters, I designed sites for many of the leading yellow page companies in Europe.

I write about UX Design and other topics. My latest post is The New Punk Rock?.

My most popular posts are An Oddity Casting Netflix from iOS to my Roku, Unabomber Research, Presenting Multiple Design Options, Simplify Forms to Increase Conversion Rates, & Proposal for a More Rational Calendar.

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